
Menu Engineering 101: How to Design a Menu That Sells
October 06, 20259 min readMenu EngineeringMenu Psychology
Maryam Narejo
Contributor
For many owners, the menu feels like a fixed piece of the puzzle: you print it and hope your guests order the right dishes to keep profits healthy. Your menu is far more powerful than you th...
Picture this: It’s Friday night, your walk-in is packed, and yet by Sunday, hundreds of dollars’ worth of produce is heading into the trash. Sound familiar? If you’re running a restaurant in 2025, ...
It’s Friday night, and your restaurant is packed. The kitchen is buzzing, the waitstaff is hustling, and you’re trying to keep everything running smoothly. But then, a server calls in sick, the POS...
When chefs talk about what’s next, we listen. Their predictions aren’t just trends; they’re stories, told through taste, shaped by experience, and grounded in gut feeling. Earlier this year, Amber ...
The moment a restaurant’s name drops, and phones are out. Checking reviews is now a reflex. According to a TripAdvisor survey, 88% of diners say how staff respond to reviews shapes their decision t...
For many owners, the menu feels like a fixed piece of the puzzle: you print it and hope your guests order the right dishes to keep profits healthy. Your menu is far more powerful than you th...
Picture this: It’s Friday night, your walk-in is packed, and yet by Sunday, hundreds of dollars’ worth of produce is heading into the trash. Sound familiar? If you’re running a restaurant in 2025, ...
It’s Friday night, and your restaurant is packed. The kitchen is buzzing, the waitstaff is hustling, and you’re trying to keep everything running smoothly. But then, a server calls in sick, the POS...
When chefs talk about what’s next, we listen. Their predictions aren’t just trends; they’re stories, told through taste, shaped by experience, and grounded in gut feeling. Earlier this year, Amber ...
The moment a restaurant’s name drops, and phones are out. Checking reviews is now a reflex. According to a TripAdvisor survey, 88% of diners say how staff respond to reviews shapes their decision t...